How To Be A Nightclub Promoter

How To Be A Nightclub Promoter

Get Paid To Party In The UK’s Best Clubs

If you have a passion for partying, then earn some extra money from your clubbing nights by becoming a promoter who brings in guests in return for cash.

If you’re interested in embarking on a career in PR which offers you a great social life and the opportunity to be paid to party amongst celebrities, then becoming a nightclub promoter might well be the job for you.

What Is A Club Promoter?

Nightclubs all over the UK need customers. Nobody likes an empty nightclub – guests will quickly tire of a lack of atmosphere and find the party elsewhere, whilst club owners will despair over their lack of profits. This is where club promoters come in. It is a promoter’s job to entice as many guests as possible through the doors of the club and then look after their party for the duration of the evening to make sure that everyone is having a great time.

Club promoters usually create their own guest list and then invite everyone they know to come along. They might ask their own friends, family and acquaintances or they could make contact with hundreds of potential clubbers on social media platforms such as Twitter and Facebook. Excellent club promoters also keep in touch with their guests after an event to offer the chance of a repeat booking and further commissions.

Club Promoter Benefits

Club promoters don’t start on a solid salary. Instead, beginner club promoters will usually be rewarded by gaining free entry to a club as well as receiving a small fee for each ticket sale on the door. They might expect to earn as much as £10 per person on certain club nights, plus commission on each table that is filled. The more experienced a promoter becomes at bringing punters through the door, the more chance they’ll have at negotiating better payment.

Where To Find Club Promoter Opportunities

Whilst some nightclubs will advertise on marketplaces such as Gumtree or Craigslist, the reality is that most club promoters start by approaching a club’s PR team directly.

If you’re interested in becoming a promoter it is vital that you fully research a club, so that you can impress the management with your knowledge and experience of their establishment. You should start by making a list of the clubs that you currently frequent, or are willing to visit for research purposes. Attend the club on as many different nights of the week as possible, so that you’re able to grasp the busier times and the evenings that might need more help with your promotion efforts.

Know Your Market

Learn the age range of the clubbers and the music that is played on particular nights so that you can pass this information on to guests and be as helpful as possible on your promotion nights. Once you are fully up to speed with the general vibe of the club that you wish to promote, you should put together a pitch and approach the PR manager to negotiate your services.

There are some downsides to being a club promoter. The hours are long which can be particularly exhausting if you’re also trying to hold down a day job. Potential promoters also need to be prepared to spend more than they earn at the beginning, as they’ll be required to pay their own entry fees and drinks during the research stages of getting to know a club. Travelling at night can also be expensive.

However, for those that are determined enough to become successful at club promoting, it will display fantastic PR experience on your CV and is the perfect job for those that enjoy clubbing their way from Monday to Sunday. If you’re a regular nightclub attendee, then consider putting your enthusiasm for partying to good use and make some extra money out of your passion. Working as a club promoter can also kickstart your career into the wider world of PR and marketing.


About the author

Paul Norman is the account manager at Velvet PR. If you want to get into London’s top clubs, contact Paul today.

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